Think about it. People normaly go to the web for information. A guy has a problem in the trades or with his house. He hears through word of mouth about how there is a bunch of guys on Breaktime who know practically everything there is to kow (collectively) about building...
All you have to do is ask and walla the answer appears for you.
They like, they buy mags
What do they like?.......US! They like us cause we are smart and we are strong and we are pretty.
We are good for you guys....I don't understand why you treat us so poorly.