@ Mike Ryan -- agreed about the JLC bit. Nobody can ask anything there. But we don't define that BT draws Joe homeowner...in fact, we have no idea how people get there, but it's not google b/c BT as it is now isn't SEO optimized and doesn't get spidered well. Part of the reason we want to switch technology so these good discussions get found. Again, that's part of the moving stuff out of Breaktime quote above.
What I should really have said was make BT info more easily found, and that means better forums and other places for questions/comments/info sharing.